Brand Identity / UI Design / E-Commerce / Copywriting / Work in Progress
Gunie
Brand & E-Commerce Concept
A skincare brand built from scratch
Gunie started as a simple question: What if I built something exactly the way I wanted to? No brief. No client. Just a chance to show how I think about brand, systems, and experience design from the ground up.
It's a work in progress. And that's exactly why I'm sharing it.
Designed to work with your skin — not against it.
Gunie is built on the belief that skincare should restore, not just repair. It's for people who want products that work with their skin, not against it. The brand sits at the intersection of dermatological integrity and visual warmth: clinical enough to trust, soft enough to love.
Visual identity
The logo is a custom-modified version of ES Rebond Grotesque - clean, confident, and slightly unexpected. No icon, no ornament. Just the word, carefully spaced to hold its own.
The color palette is drawn from nature: soft, fresh tones that feel caring and clean. Each color serves a purpose, from refreshing blue to nurturing peach.
Brand system
A full set of brand guidelines ensures consistency across every touchpoint. From packaging to digital. Clear space rules, color hierarchy, iconography, and imagery guidelines all work together to create a system that's flexible but never sloppy.
E-commerce experience
The site is designed to feel calm, clear, and trustworthy. Product pages balance sensory storytelling with quick-skim facts: ingredients, benefits, application, and the occasional wink.
Why share it now?
Most of my recent work is under NDA. Gunie is my way of showing what I can do when there's no brief and no limits. It's unfinished, and that's the point. I believe in showing process, not just polish.
