Brand Identity / Logo Design / Illustration / Print
IMOOOMI
Brand Identity Development (Internship)
Shaping identity for a growing startup
During my internship at IMOOOMI, a Polish startup specializing in customizable garden sheds, I contributed to their visual identity from the ground up. The goal was simple: make them look as thoughtful and flexible as their product.
I worked on the logo, brand identity, wall decorations, and an illustrated infographic that introduced clients to how IMOOOMI works.
The logo: nature + craftsmanship
The IMOOOMI logo needed to feel both grounded and versatile, like the sheds themselves. I drew inspiration from natural forms and handcrafted details, combining clean lines with organic shapes.
The final mark works at scale (on sheds) and up close (on stationery), and holds its own in black and white.
Infographic: making customization simple
IMOOOMI's biggest selling point - customization - was also their hardest thing to explain. I designed an infographic that walks clients through the process visually, using original illustrations to show options without overwhelming them.
The tone is warm, clear, and just a little playful. It became a key sales tool.
