Brand Identity / UI Design / Systems Thinking / B2B
Retail Media (RMIQ)
Brand Identity
A visual system for retail intelligence
RMIQ provides advanced data solutions for retail brands. They needed an identity that felt as sharp and forward-thinking as their technology. Clean, confident, and built to scale across every touchpoint.
This project covers the full brand system: logo, color palette, typography, usage guidelines, and a fully designed website prototype.
The logo: precision meets personality
The RMIQ logo balances clean geometry with a dynamic element, a subtle nod to connection and data flow. It's designed to be equally impactful at scale (billboards) and at smaller sizes (mobile interfaces).
The wordmark stands alone confidently, while the icon can be used as a standalone favicon or app marker.
Color: bold but not loud
The palette combines deep purples, energetic greens, and warm yellows - colors that signal innovation without sacrificing professionalism. Each shade serves a purpose, from data visualization accents to full-screen backgrounds.
Typography: built for clarity
A clean, geometric typeface supports the brand's tech-forward positioning. Headings carry weight and presence; body text stays readable and approachable. The system includes guidelines for digital and print applications.
Brand guidelines: consistency at scale
A full set of guidelines ensures the brand stays intact across every application - from slide decks to business cards to digital interfaces. Clear space, logo misuse examples, and color application rules are all documented.
